March 2010
2 posts
Study: Newspapers Need to 'Shed Legacy Costs' to...
Bill Mitchell talks about who newspapers will need to transition from print to online, bringing its community with them and finding new innovative ways to produce a revenue.
This is almost obvious to a point, but what could be scarier is that some publishers don’t realize it. Smaller newspapers are putting up pay walls to protect print circulation, instead of using creativity to find new...
The rise of local at CUNY New Business Models for... →
Sean Blanda discusses a few tips for journalists making the transition to entrepreneurship when beginning a start-up news Web site.
Here is my take on the article:
One of the biggest issues with a journalist branching out on his or her own and into the entrepreneurial spectrum, is that journalists don’t have sales experience.
It’s well documented that journalism should have a...
February 2010
3 posts
Newspapers' Decline Started Long Before the Web
“The profit motive ultimately is not compatible with the public service of journalism.” — Robert McChesney, communications professor at Univ. of Illinois and co-author of “The Death and Life of American Journalism”
In this interview, the authors of “The Death and Life of American Journalism” argue that the decline of newspapers happened long before the...
New Online Journalism Production Model, Not...
“I would suggest that publishers work to cultivate their relationships with their community, to maximize the amount of donation income that they can receive, either in direct donation or via advertising campaigns.” — Robert Niles, former Internet editor of L.A. Times
Robert Niles says it’s a waste of time to pursue a new revenue model for online journalism, and that there...
There is no new revenue model for journalism →
“I would suggest that publishers work to cultivate their relationships with their community, to maximize the amount of donation income that they can receive, either in direct donation or via advertising campaigns.” — Robert Niles, former Internet editor of L.A. Times
Robert Niles stresses what his headline shouts, and that there are three basic ways to create revenue:
...
January 2010
5 posts
Five Ways Journalists Can Build Unique Value for...
Article by John Einar Sandvand
Unique Content - i.e. niche and hard-to-find content not readily available elsewhere for free
Unique Convenience - i.e. availability in different ways like Amazon’s Kindle; iPhone/Blackberry/Android app that allows for mobile viewing
Unique Usefulness - i.e. tools for loan calculations, calorie counter etc
Unique Packaging - i.e. personal customization of...
Ads in Small Newspaper 10X more in print than... →
Example of web ad rates for a small daily newspaper chain. Circulation of one of its largest papers, the Dalles Chronicle, is roughly 5,000. Here is Dalles’ print ad rates. The city of Dalles, Oregon has a population of 12,000, according to the 2000 census.
By my calculation, a 124 pixels x 124 pixels ad online for the Dalles paper costs $80/month. If one were to take that same ad size (so...
Hits vs. Visitors: Do You Know the Difference? →
How to Write a Business Plan →
Poll: Most won't pay to read newspapers online →
December 2009
1 post
Readers Want to Pay for News Online -- So Let Them →
Hopefully readers will realize that without their contributions, reliable news media won’t exist.